CUSTOMER JOURNEY TO PURCHASE & SALES

It´s the journey that matters

Companies who understand their customer journey can communicate better with their prospects and provide better information at the right time in the buying process.

Nettingsolutions partners with businesses to develop acquisition and engagement programs.

360

1. Personas, decision making activities & Marketing Priorities

Customer journey knowledge and monitoring will allow to plan and execute the most adequate campaing and call to action !

Target Persona & Job to be done development

2. Campaigns platforms

1. Social Media
2. E-mail
3. Account Based Marketing
4. Corporate website self-markeitng

Options

3. Expanding Reach: New Contacts & New Channels

As marketers we are always looking for the next new media, new blog, new source of contacts for our current and future products and services

New

3.1 Events support for new opportunities

Tradeshows, seminars, workshops, webinars, lunch and learn, sponsorships, help you indeed expand your current CRM database. Confirm their attendance, provide valuable content and experience, and qualify them! Impact your ROI!

Activation

3.2 New marketing channels coordination

To reach your possible new contacts, you may consider including in your portfolio new online channels, whether investing or implementing an organic approach each provides its own value to the audience!

Channel value

3.3 Customer insights and research

Some marketers support strongly the "out of the building" approach. It is agreeable to say that audiences like newness and are willing to explore, modifying sometimes their buying behaviors, their sources of information preferences, and the way they interact with others, friends or peers.

Customer line

4. Lead Nurturing

Is the process of developing relationships with buyers at every stage of the customer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.

Green field

5. Short and Long Term Nurturing

Whether your company has hundreds or hundreds of thousands of customers ensure you are continuosly listening, analizing their interactions, finding insights and presenting your unique value to them.

We get you!

5.1 Presales

Planning, execution and validation of your campaigs are processes open for new approaches, new tools, new indicators. Seek for the next best internal practice and enrich your marketing analysis.

Validation

5.2 Postsales Nurturing Programs

It is about how you make the customer feel, and how you ensure that by providing communication channels, whether is through your sales, support, or technical team, the customer feels you deliver on your promise.

Retention

6. CRM Operations

Marketing today: an information overload. The consumer day is saturated with an abundance of communications. To capitalize on marketing spend, all initiatives need to be relevant to the recipient.

Being relevant requires new concepts, new tools and the ability to leverage behavioral data to understand context and find insights that can be registered and shared with sales teams.

Building insights 3 components

7. Marketing content: Language-Market

A dedicated team for content creation, content distribution and account support.

Word of mouth and referrals are the main channels for new opportunities, as marketers we align your marketing assets to the way customers talk. No Brochure-language but Market-language.

A team for useful content
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