NURTURING STREAMS, CRM & MARKETING AUTOMATION

Lead Nurturing Strategies, Marketing Automation and CRM operations

Give more content and compelling reasons to your prospects by taking advantage of marketing software functionalities.

3 fronts for marketing action

Implementation and Services

Processes of ideation, validation, execution and result evaluation.
We have the experience to generate demand and qualified potential clients in different cities and countries.

As an agency we fit our resources and activities to reach your sales and marketing objectives.

Each area needs a personalized process

Campaign execution

By mapping the journey of the buyer and defining the steps of the revenue of your business cycle, you create the basis for analysis and marketing forecast.

Focus

CRM Operations

Marketing today: an information overload. The consumer day is saturated with an abundance of communications, mostly irrelevant. To capitalize on marketing spend, all communications must be relevant to the recipient. Being relevant requires sophisticated tools and the ability to leverage demographic and behavioral data.

CRM centralizes operations

Content Marketing

Understanding why some content works is key for the success of your campaigns. We will build with your team guidelines and tactics.

We work with your team studying your customers journey to purchase, developing triggers, marketing messages and call to actions!

Content structure

Marketo - MDM - Pardot - SAP

From the small to the Global Enterprise! We help you execute your lead nurturing strategies easily. The importance for client or prospect's status of tracking moments and targeting the right content!
Automate the next best action, lead your clients and prospects to a purchase decision!

We implement

Introduction to marketing automation

Management of a central database building a marketing engine based on relationships, a focused analytics engine.
Marketing Automations is used in many modern marketing processes, including lead generation, segmentation, lead nurturing and lead scoring, relationship marketing, cross-sell and up-sell, customer retention and ROI measurement.

Less is More

Lead nurturing concept

Marketing campaigns main value comes from supporting the nurture intent of the Persona and is built around nurturing and sales unblockers automation programs. Marketing campaigns may support customers journey to purchase, providing or directing audiences to marketing content.

Engaging

Social media

Social media campaigns content: education and trends, product compelling reason to buy, lighthouse case studies, competitive advantage, sales objections, purchase guidelines and post-purchase experience.

Scenario

Agency services

Nurturing content: what kind of content is useful to elevate the prospect to a purchase decision?
Frequency of contact: how often does your prospect need or want to be nurtured?
Marketing channel: what is their preferred contact channel in a specific stage?

Teaming up

Marketing Automation Direction

Estructura del equipo para cada uno de nuestros clientes: basados en nuestros clientes actuales y en sus necesidades de mercadeo, podemos proveer una estructura de apoyo integrada con sus diferentes tipos de campaña y el estilo de sus directores de marketing.

Structure
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