Automation for Value Generation
Your products are bought because of the value customers see in them. We implement 5 types of value plus the value that your business brings as a company. From there a flow to capture, redirect and scale to new segments is defined
Developing value generation flows:
Your customer use your products in different situations and needs, your product has features that are of more value than others, but also your company, your procesess, your team, your approach. By identifying them, new ones can be added.
Value driven segmentations
Your buyer personas are defined based on the value they capture, the job to be done or the progress they want to make.
Over the value they obtaing add more value. Not about changing the value they see but increasing the one they obtain. It is not a sale objection, or reason to buy focus, it is a value reinforcement and expansion initiative.
Technology and operations involved
Marketing platforms operations
Extended team to operate or execute specific tasks. Social media, Marketing Automation, CRM, Data Analytics.