Automation for Value Generation

Marketing and Sales development operations designed and supported to create a flow to present, engage and scale your value.

Developing value generation flows:

Tactics

Customer Value Indicators

Your customer use your products in different situations and needs, your product has features that are of more value than others, but also your company, your procesess, your team, your approach.

New Value driven initiatives

Over the value they obtaing add more value. Not about changing the value they see but increasing the one they obtain. It is not a sale objection, or reason to buy focus, it is a value reinforcement and expansion initiative.

Connection flows

Identified values are connected to new segments.

Value generation automation approach:

Objectives

Understanding the business side of the equation.

Connection

Undrestanding and designing how technology and operations better support your business goals

Technology

Implementing and managing marketing and sales development platforms that suits your reach and resource structure

Process knowledge

Collective knowledge of all resources involved to create a competitive advantage based on well run operations.

Performance

Operations focused on deliverables and outcomes to prioritize resources assignment

Lead database analysis

Value case 1
  1. Objectives

2. Connection

3. Technology

4. Process Knowledge

5. Performane

Email marketing

Value case 1
  1. Objectives

2. Connection

3. Technology

4. Process Knowledge

5. Performane

Data Scrubbing

Value case 1
  1. Objectives

2. Connection

3. Technology

4. Process Knowledge

5. Performane

Events development tech support

Value case 1
  1. Objectives

2. Connection

3. Technology

4. Process Knowledge

5. Performane