1. Integrating predictive software
and setting it up in marketing automation platforms: Marketo, Eloqua, salesforce or Hubspot.
2. Parametrization of predictive demand generation models:
Model types definition, data sources pulling, data organization and quality control, predictive conversions outcomes.
3. Implementing intelligent campaigns
and analytics: hyper-targetting, look-alike modeling, predictive lead scoring, messaging sequence, pain points/value propositions.
4. Executing on-going daily operations,
performance reporting and scalability process.
¨You manage Marketo, but it is more than that, you manage our Marketo.¨
Marketing Automation Analyst
¨It is like one of our team working with us because I know your deliverables are exactly how we would have done it.¨
Marketing Operations Manager