Simplify deployment of Go-To-Market strategies in the region and integrate a Value to Prospects approach to reach your based of the pyramid segments.
Lead generation processes in Latam face different challenges:
Latam SMB prospects can be as demanding as Large companies in the pre sales phase.
In order for them to understand your value and experience it they need extra support.
Sales channels are still sales channels, Latam prospects expect a Value Focused Channel. More than re-selling a product, channels are partners for the progress of the prospect with industry expertise and digital skills.
Go-To-Market strategies are being replicated from abroad, but they need to be transformed into a Value to Latam Market Strategies finding unexplored marketing engines.
ProspectLatam brings direction, extended teams and commitment to solve these challenges.
Value to prospects is the core of all tactics.
ProspectLatam is integrated by 4 pillars:
Customer Journey to Purchase process
It starts by understanding your prospects, finding their new making decision process, expectations, their progress to be made or jobs to be done.
Marketing Operations support
CRM platforms, Marketing Automation, Contact Me tools, Chatbots, Email delivery engines, Data analytics platforms are key to efficiently ensure ROI of campaigns.
Marketing Content approach
Knowing your prospects allows the development of content that focuses on the value they expect to get from your solutions. It helps to discover new reasons to buy and always be in the front overcoming sales objections.
The 3 elements above allows us to find new perspectives to reach your prospects, reach new segments, replicate and escalate best practices for your company.
Providing control of the sales cycle pipeline and increasing conversion rates by managing, monitoring, and nurturing leads through numerous initiatives in over 15 countries in the region.
Integrate ProspectLatam four capabilities to your lead generation initiatives for this Q