Pre-Sales & Customer Journey V2P
It´s the journey that matters
Companies who understand their customer journey can communicate better with their prospects and provide better information at the right time in the buying process.
1. Personas, decision making activities & Marketing Priorities
Customer journey knowledge and monitoring will allow to plan and execute the most adequate campaing and call to action !
2. Campaigns platforms
1. Social Media
3. Account Based Marketing
4. Corporate website self-markeitng
3. Expanding Reach: New Contacts & New Channels
As marketers we are always looking for the next new media, new blog, new source of contacts for our current and future products and services.
3.1 Events support for new opportunities
Tradeshows, seminars, workshops, webinars, lunch and learn, sponsorships, help you indeed expand your current CRM database. Confirm their attendance, provide valuable content and experience, and qualify them! Impact your ROI!
3.2 New marketing channels coordination
To reach your possible new contacts, you may consider including in your portfolio new online channels, whether investing or implementing an organic approach each provides its own value to the audience!
3.3 Customer insights and research
Some marketers support strongly the “out of the building” approach. It is agreeable to say that audiences like newness and are willing to explore, modifying sometimes their buying behaviors, their sources of information preferences, and the way they interact with others, friends or peers.
4. Lead Nurturing
Is the process of developing relationships with buyers at every stage of the customer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.
5. Short and Long Term Nurturing
Whether your company has hundreds or hundreds of thousands of customers ensure you are continuosly listening, analizing their interactions, finding insights and presenting your unique value to them.
Planning, execution and validation of your campaigs are processes open for new approaches, new tools, new indicators. Seek for the next best internal practice and enrich your marketing analysis.
5.2 Postsales Nurturing Programs
It is about how you make the customer feel, and how you ensure that by providing communication channels, whether is through your sales, support, or technical team, the customer feels you deliver on your promise.
6. CRM Operations
Being relevant requires new concepts, new tools and the ability to leverage behavioral data to understand context and find insights that can be registered and shared with sales teams.
7. Marketing content: Language-Market
A dedicated team for content creation, content distribution and account support.
Word of mouth and referrals are the main channels for new opportunities, as marketers we align your marketing assets to the way customers talk. No Brochure-language but Market-language.