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Value driven prospecting
Focused on setting up campaigns based on product-value driven parameters: Generic, expected, new and intense and noble impact value parameters.
Product value-driven parameters
Product features are classified based on the value offered and promised.
CRM Database set-up
CRM and marketing automation configuration is updated with new product value parameters to integrate interactions with customer and contacts data.
Campaigns configuration and tracking
Campaigns configurations are based on this new value system. The objective is to track interactions, and establish relationships between value expected, promised and delivered.
Providing support to develop new segments and expand platform approach management